As the email marketing graphic designer for a promotions company, I lead all creative direction for email marketing which included designing, coding and implementing responsive emails. Web banners were also created to compliment the email sent to customers. I also tracked analytics for more effective targeting in future campaigns. I lead the marketing team in the migration from an outdated EMS system to Mailchimp for greater marketing capabilities.
I introduced animation into marketing emails to make our emails to our customers more interactive.